Recovering Six Figures in Abandoned Cart Revenue

A direct-to-consumer skincare brand had a problem most founders would love to have: strong traffic, healthy ad performance, and a checkout page quietly losing a large share of that traffic before purchase.

"We were paying good money to get people to the site, and then watching them disappear right before they paid us," the brand's founder said. (Illustrative quote, composite of client feedback patterns.)

After being matched with an agency through the C2Creview e-commerce development category, the team's first move wasn't a redesign — it was an audit of exactly where shoppers were dropping off, using the same funnel-mapping approach outlined in our cart abandonment research.

Illustratively, the audit found that shipping costs weren't shown until the final checkout step, and that mobile shoppers faced an extra, unnecessary account-creation screen. Both were fixed within a few weeks, alongside a redesigned abandoned-cart email sequence built in coordination with the brand's digital marketing partner.

"We recovered revenue we didn't even know we were losing," the founder said. "It felt less like a redesign and more like finding money that was already ours." 

The brand has since used the same checkout-audit approach ahead of every major sales event.