Digital Marketing Agency With Results Driven Marketing
The story of SumTotal Marketing started with a vision of strategically incorporating the best of traditional marketing, advertising, and public relations and incorporating all aspects of new media and then optimizing all these channels to create new opportunities to drive leads and sales. As B-to-B business marketing consultants with over 25 years experience, our agency vision is about developing results driven solutions that will directly affect the clients bottom line.
Today the company has evolved to incorporate other new, advanced marketing methods including demand generation, lead nurturing, lead scoring, customer relationship management, content development, and more.
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Our staff create strategic integrated marketing plans custom fitted for each client.
Results Drive Marketing – Your business depends on profitably spending your time, effort, and money to produce results. Marketing can drive increased revenue and better profitability. The most important part of this is profitability. The only way to ensure the money you spend on marketing is effective is to track everything.
You should see concrete, tangible results from your marketing efforts. These results should determine whether or not you continue to invest in those activities. We believe businesses should make their marketing investment decisions based on the results they achieve. Your digital marketing agency needs should focus on increasing your sales.
Planning, Action, Results, and Verification.
Everything Should Be Tracked – You should know when a potential client calls, fills out a form, sends you and email, or initiates a chat. You should know when a sale is made and how the customer that bought from you found your business. We can help you implement marketing tracking programs that will allow you to effectively track and better implement your marketing programs.
Verify Your Results – This means we will work with you to evaluate and plan your marketing and advertising programs. We verify that the desired results were achieved with a variety of analytics tools. If the historical results do not match or exceed the implemented marketing plans expectations we work with you to improve and implement new, more effective strategies.
